GiftsService.com partnered with IndigoPrint, a Czech-based print and marketing agency, to deliver a set of fully customized promotional dice for use in a retail Point-of-Sale Marketing (POSM) campaign. The project involved multiple material types, branding placements, and a quick turnaround to meet promotional timelines. Though the delivery was local to the Czech Republic, the entire coordination—including quoting and communication—was executed in U.S. English and USD, demonstrating our ability to serve international B2B clients seamlessly.
Project Objectives
The project began with a clear objective: to design and manufacture three custom dice styles, each representing a different message in the client’s marketing campaign. These dice needed to incorporate specific branding elements such as QR codes and campaign slogans, making each piece a functional extension of the brand’s message.
To achieve a visually compelling and tactile impact, we explored different materials—including acrylic for a sleek, modern look, and wood for a natural, premium feel. Each material posed unique opportunities and challenges that needed to be addressed in design and production.
An essential part of the scope was delivering both production-ready samples and the final shipment within a tight 19-business-day timeline. Despite this short lead time, the client expected high attention to detail, accuracy in production, and durable quality that could withstand point-of-sale usage.
Moreover, the unit cost was a significant consideration. While the look and feel needed to reflect premium craftsmanship, the per-piece pricing had to remain below $0.50 USD to fit within the campaign budget. Our team was tasked with delivering cost-efficiency without compromising on aesthetic value or branding precision.
Design & Material Customization
Each dice type fulfilled a specific brand function within the POSM concept:
1. “Scan and Win” Dice
- Material: Acrylic
- Color: Bold Black & Yellow combo
- Size: 20mm with soft rounded corners
- Use: Draw attention to promotions at retail counters
2. QR Code Dice
- Material: Clear Acrylic
- Size: 20mm with right-angled corners
- Feature: Digitally printed QR code on one face for digital lead generation
3. “Turn the Tide and Win” Dice
- Material: Natural wood
- Size: 20mm
- Finish: Smooth, eco-branded look with engraved text
- Use: Premium variant symbolizing sustainability
These custom-made dice not only varied in look and feel, but also communicated brand values and interaction goals at point-of-sale.
Pricing Summary
- Dice Unit Price: $0.42 per piece
- Setup Fee per Design/Variant: $84
- Sample Production: $139 total
- CZ Domestic Shipping:
- Up to 10kg: $8.25
- Over 10kg: $16.75
All pricing was exclusive of VAT and based on April 2025 conversion rates.
Production Workflow
- Graphic Input: Client provided vector artwork (.PDF) and color specifications in Pantone format
- Timeline:
- Design approval: 2–3 days
- Production: ~14 business days
- Delivery: ~5 days
- Total Time to Completion: 19 business days from order confirmation
Packaging & Delivery Logistics
- Location: Final delivery to Prague, CZ
- Packaging: Custom-protective packaging suitable for POSM display
- Shipping Mode: Ground freight with tracking, pre-paid to client’s office
- Tolerance: All specs carried a 10% variance margin as per industry standards
Project Challenges & Solutions
Material Fit for Function: Ensuring QR codes remained readable on dice required selecting crystal-clear acrylic with precise corner angles. We advised the client to use 20mm sizing for better visual fidelity.
Design-to-Sample Alignment: Multiple rounds of review were conducted across time zones to lock final artwork before mass production. Transparent collaboration enabled a smooth approval process.
Budget-Conscious Execution: With multiple SKUs and small quantities, cost control was key. Thanks to our factory-direct pricing and global sourcing capabilities, we kept unit prices competitive and setup costs minimal.
Final Outcome
GiftsService.com successfully delivered all three variants of branded dice on time, fully aligned with IndigoPrint’s campaign vision. The final products were used across retail counters, exhibitions, and customer interaction points. IndigoPrint praised the tactile finish, branding clarity, and seamless communication throughout.
Why GiftsService.com for Custom POSM Production?
➔ U.S.-based coordination with international manufacturing
➔ Full customization of shape, material, and branding
➔ Small order support starting at $300 minimum
➔ 19-day average delivery timeline
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Contact Us Page (For More Info): Custom-Made Promotional Product Supplier
At Gifts Service, we’ve been proudly serving as a trusted supplier, producer, and manufacturer of custom promotional products since 2004. Under the leadership of our CEO Jan Koukal, we specialise in factory-direct production of high-quality promotional items—delivering tailored solutions for Corporates, businesses, government/private organisations, and institutions in United States.
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