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Project Overview
Piranhas Beroun, a sports club, approached Gifts Service to design and manufacture 300 pairs of custom shoelaces featuring their logo. The project involved multiple stakeholders, including the client, the importer (manufacturer), Wendy Zhang, based in China , and the Gifts Service team. The collaboration spanned from initial inquiries to final production, focusing on creating high-quality and visually appealing shoelaces that aligned with the client’s branding.
Objectives
Deliver Exceptional Custom Shoelaces
The project involved the production of 300 pairs of custom shoelaces, meticulously crafted to meet precise specifications. Each shoelace measured 120 cm in length and 1.2 cm in width, ensuring a perfect fit for the intended use. To align with the client’s branding requirements, each pair included one navy shoelace and one white shoelace, combining practicality with a visually appealing design.
Explore and Finalize Creative Designs
During the design phase, two creative options were explored to align with the client’s branding vision. The first option featured a clean, text-only design showcasing the word “Piranhas,” focusing on simplicity and readability. The second option incorporated a mix of the “Piranhas” text alongside a fish icon, adding a playful and dynamic visual element. Both designs were thoughtfully crafted to ensure they reflected the client’s brand identity while maintaining clarity and impact.
Achieve Cost Efficiency Without Compromising Quality
The project prioritised cost efficiency while maintaining exceptional quality standards. With a budget of 49.95 Kč per pair and a setup cost of 1985 Kč, every effort was made to optimise resources without compromising on materials or craftsmanship. Premium materials were selected to ensure durability, and detailed printing techniques were employed to achieve a flawless finish that upheld the client’s branding requirements. This careful balance of cost management and quality assurance guaranteed a high-value product within the defined budget.
Process Timeline
Initial Inquiry (September 24, 2024)
Piranhas Beroun outlined their vision with clear specifications, highlighting their deep understanding of impactful branding. Their structured request ensured a swift and seamless start to the project.
Quotation & Approval (September 25-27, 2024)
The quotation process was straightforward and transparent, providing a detailed breakdown of costs and a clear delivery timeline of 19 days following order confirmation. Piranhas Beroun’s proactive engagement was instrumental in keeping the project on schedule. Their quick approval of the quotation and their request for design previews demonstrated their commitment to ensuring the final product aligned perfectly with their branding vision.
Design Phase (September 27 – October 3, 2024)
Two distinct design options were presented to the client: a clean, text-only design featuring “Piranhas” and another that incorporated a fish icon alongside the text. After carefully reviewing material samples and evaluating the visual clarity of each option, the client opted for the text-only design. This choice reflected their keen understanding of branding nuances and their focus on maintaining simplicity and readability in their promotional products.
Adjustments & Finalization (October 3-10, 2024)
The manufacturer suggested a 150 RMB mold fee for the logo printing, which the client approved promptly, showcasing their commitment to quality.
Production & Delivery (October 10-31, 2024)
The production process adhered to stringent quality standards to guarantee flawless results. The navy text on white shoelaces and the white text on navy shoelaces were crafted with meticulous attention to detail, ensuring the branding remained clear and vibrant. Each pair was individually packaged to facilitate easy distribution, reflecting a commitment to both quality and practicality. The project was completed on schedule, with every specification met precisely as outlined, demonstrating excellence in execution and reliability.
Challenges and Solutions
Design Precision
Ensuring that the logo remained sharp and readable on the small-scale print was critical. The decision to focus on a text-only design was both practical and visually impactful.
Time Zone Coordination
Collaborating with stakeholders across different time zones required meticulous planning. By maintaining clear timelines and providing prompt updates, we ensured seamless communication.
Unexpected Costs
The additional mold fee for logo printing could have posed a challenge, but transparent communication and the client’s quick approval minimized any delays.
Outcomes
Deliverables
300 pairs of professionally designed and produced custom shoelaces that perfectly captured Piranhas Beroun’s brand.
Client Success
Piranhas Beroun’s innovative and strategic approach to branding ensured the success of this project, highlighting their commitment to excellence and community engagement.
Budget and Timeline Adherence
The project was completed within budget and delivered within the agreed 19-day timeframe, with no compromise on quality.
Key Takeaways
Visionary Clients
Piranhas Beroun’s clarity in their branding goals and their proactive engagement were instrumental in the project’s success.
Collaborative Process
Open communication and a shared commitment to quality ensured that all stakeholders were aligned throughout the process.
Excellence in Execution
From initial design to final delivery, the project exemplified the effectiveness of thoughtful planning and meticulous attention to detail.
Conclusion
Piranhas Beroun’s dedication to innovative and impactful branding shines through in their approach to this project. Their ability to envision a product that resonates with their audience and their unwavering commitment to quality made this collaboration truly rewarding. At Gifts Service, we are honored to have partnered with such a forward-thinking client and delivered a product that aligns perfectly with their exceptional marketing strategies.
Looking to elevate your branding with custom promotional products? Contact Gifts Service today to bring your vision to life!
