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Project Overview
Piranhas Beroun, a sports club, teamed up with Gifts Service to design and produce 300 pairs of custom shoelaces featuring their logo. The project involved multiple stakeholders, including the client, an importer (manufacturer), Wendy Zhang in China, and the Gifts Service team. From initial inquiry to final production, the focus was on delivering high-quality, visually appealing shoelaces that reflected the client’s brand identity.
Objectives
- Deliver Exceptional Custom Shoelaces:
- 300 pairs with precise dimensions of 120 cm x 1.2 cm.
- Each pair included one navy and one white shoelace.
- Explore and Finalise Creative Designs:
- Option 1: Text-only design featuring “Piranhas.”
- Option 2: A combination of “Piranhas” text with a fish icon.
- Achieve Cost Efficiency Without Compromising Quality:
- Budget: 49.95 Kč per pair, plus setup costs of 1985 Kč.
- Premium materials and detailed printing methods were used.
Process Timeline
Initial Inquiry (24 September 2024)
Piranhas Beroun outlined their vision with detailed specifications, enabling a smooth start to the project.
Quotation & Approval (25–27 September 2024)
A transparent cost breakdown and 19-day delivery timeline were provided. The client’s quick approval and request for design previews ensured the project stayed on track.
Design Phase (27 September – 3 October 2024)
- Two design options were provided:
- Text-only design with “Piranhas.”
- Combination of “Piranhas” text and a fish icon.
- After assessing material samples and considering visual clarity, the client selected the text-only design, showcasing their attention to branding nuances.
Adjustments & Finalisation (3–10 October 2024)
The manufacturer suggested a 150 RMB mould fee for logo printing, which the client promptly approved to maintain quality standards.
Production & Delivery (10–31 October 2024)
- Production adhered to high-quality standards, ensuring flawless
- Navy text on white shoelaces.
- White text on navy shoelaces.
- Each pair was individually packaged for ease of distribution, and delivery was completed on time, meeting all specifications.
Challenges and Solutions
- Design Precision:
- Challenge: Ensuring the logo remained sharp and legible on the shoelaces’ small surface.
- Solution: A text-only design provided clarity and visual impact.
- Time Zone Coordination:
- Challenge: Collaborating across time zones required careful planning.
- Solution: Clear timelines and regular updates facilitated seamless communication.
- Unexpected Costs:
- Challenge: An additional mould fee for logo printing could have caused delays.
- Solution: Transparent communication and the client’s swift approval minimised disruption.
Outcomes
- Deliverables:
- 300 pairs of professionally crafted shoelaces that perfectly captured Piranhas Beroun’s brand identity.
- Client Success:
- Piranhas Beroun’s strategic and innovative approach to branding ensured the project’s success.
- Budget & Timeline:
- Delivered on budget and within the agreed 19-day timeframe, without compromising quality.
Key Takeaways
- Visionary Clients:
- Piranhas Beroun’s clear goals and proactive engagement played a pivotal role in the project’s success.
- Collaborative Process:
- Open communication and shared dedication to quality ensured smooth alignment across all stakeholders.
- Excellence in Execution:
- From concept to delivery, the project highlighted the effectiveness of thoughtful planning and meticulous attention to detail.
Conclusion
Piranhas Beroun’s commitment to innovative and impactful branding was evident throughout this project. Their ability to envision a product that resonates with their audience and their unwavering focus on quality made this collaboration highly rewarding. Gifts Service is proud to have partnered with such forward-thinking clients to deliver a product that enhances their marketing strategies.
Ready to elevate your branding with custom promotional products? Contact Gifts Service today to bring your vision to life!
