GiftsService.com partnered with IndigoPrint, a Czech-based print and marketing agency, to deliver a tailored set of custom promotional dice for an in-store Point-of-Sale Marketing (POSM) campaign.
Project Objectives
The client’s marketing campaign required three styles of branded dice, each delivering a unique promotional message and interaction element at the point of sale. Their priorities included:
- Customised branding on all dice surfaces
- Material variety to communicate campaign values
- Per-unit pricing below AUD $0.65
- Delivery within 19 business days, including sample approval
Each dice type needed to act not just as a giveaway, but as a functional brand tool—highlighting QR codes, slogans, and campaign visuals.
Materials & Design Customisation
GiftsService.com developed and produced three custom dice types:
- “Scan and Win” Dice
- Material: Acrylic
- Colour: Bold black and yellow
- Size: 20mm with soft rounded corners
- Use: Visual call-to-action at POS counters
- QR Code Dice
- Material: Clear acrylic
- Size: 20mm with sharp corners
- Print: High-res QR code on one face
- Use: Directs customers to digital promo content
- “Turn the Tide and Win” Dice
- Material: Natural wood
- Finish: Smooth engraved surface with eco-style design
- Size: 20mm
- Use: Premium promotional piece symbolising sustainability
Each variant was manufactured to combine aesthetic quality with practical engagement, while aligning with the broader retail POSM campaign.
Pricing Summary
All pricing has been localised to Australian Dollars for relevance.
- Dice Unit Price: AUD $0.65 per piece
- Setup Fee per Design/Variant: AUD $130
- Sample Production Cost: AUD $215
- CZ Domestic Shipping (for reference):
- Up to 10kg: AUD $13.25
- Over 10kg: AUD $27.00
All pricing excludes VAT and is based on April 2025 conversion rates.
Production Timeline & Workflow
- Graphic Input: Vector files (.PDF), Pantone colour codes
- Design Approval: 2–3 business days
- Production Time: ~14 business days
- Delivery to Prague, CZ: ~5 business days
- Total Turnaround: 19 business days from order confirmation
This tight timeline was met without sacrificing production quality or design precision.
Logistics & Packaging
- Delivery Location: Client office, Prague, Czech Republic
- Shipping Mode: Ground freight with full tracking
- Packaging: Protective custom solution suitable for retail POSM
- Tolerance Policy: Standard ±10% production margin
Key Challenges & Our Solutions
QR Code Readability
To ensure crisp scanning, we selected crystal-clear acrylic and avoided printing on rounded surfaces. The 20mm size enabled maximum resolution.
Compressed Approval Cycle
Client and production teams worked across time zones. We streamlined feedback using digital mockups and PDF proofs for same-day approvals.
Budget-Conscious Execution
Managing three SKUs in small volumes posed a pricing challenge. Using factory-direct manufacturing and optimised logistics, we delivered under AUD $0.65/unit, all while preserving finish quality.
Final Outcome
All three dice variants were delivered on time, within budget, and fully aligned with the client’s branding objectives. IndigoPrint successfully deployed the products across retail counters, exhibitions, and customer interaction zones. They praised the result, especially the tactile finish, branding clarity, and smooth international coordination.
Why Choose GiftsService.com for Custom POSM Dice in Australia?
➔ 🇦🇺 We serve Australian agencies, brands, and marketers
➔ Fully customisable materials, size, colour, and branding
➔ Fast communication, free digital mockups, and English project support
➔ Low minimums with reliable, factory-direct pricing
➔ Fast average turnaround: 19 business days from order to delivery
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Contact Us Page (For More Info): Custom-Made Promotional Product Supplier
At Gifts Service, we’ve been proudly serving as a trusted supplier, producer, and manufacturer of custom promotional products since 2004. Under the leadership of our CEO Jan Koukal, we specialise in factory-direct production of high-quality promotional items—delivering tailored solutions for Corporates, businesses, government/private organisations, and institutions in Australia & NewZealand.
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