Custom Shoelace Production for Piranhas Beroun | Gifts Service

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Project Overview

Piranhas Beroun, a sports club, collaborated with Gifts Service for a custom shoelace production project, designing and producing 300 pairs of bespoke shoelaces featuring their logo. The project required seamless coordination among the client, the importer (manufacturer), Wendy Zhang from China, and the Gifts Service team. The goal was to deliver visually striking and high-quality shoelaces that aligned perfectly with the club’s branding.

Objectives

1. Deliver Bespoke Shoelaces of Exceptional Quality:
   • Produced 300 pairs with precise dimensions: 120 cm x 1.2 cm.
   • Each pair included one navy and one white shoelace for contrast.
2. Creative Design Exploration and Finalisation:
   • Option 1: Text-only design with “Piranhas.”
   • Option 2: Combination of “Piranhas” text and a fish icon.
3. Achieve Cost Efficiency Without Compromising Quality:
   • Budget: £1.70 per pair, plus setup costs of £79.95.
   • Used premium materials and precision printing techniques to maintain branding standards.

Process Timeline

Initial Inquiry (24 September 2024)

Piranhas Beroun shared a clear vision with detailed specifications, ensuring a smooth start to the project.

Quotation & Approval (25–27 September 2024)

A transparent cost breakdown and a delivery timeline of 19 days were presented. Piranhas Beroun’s prompt approval and request for design previews helped maintain momentum.

Design Phase (27 September – 3 October 2024)

• Two design options were presented:
  1. Text-only design with “Piranhas.”
  2. Combination of “Piranhas” text and a fish icon.
• After evaluating material samples and considering branding clarity, the client chose the text-only design, demonstrating their strategic focus.

Adjustments & Finalisation (3–10 October 2024)

• A mould fee of £16.50 for logo printing was proposed by the manufacturer and promptly approved by the client, ensuring premium quality.

Production & Delivery (10–31 October 2024)

• Production adhered to strict quality standards, resulting in:
  • Navy text on white shoelaces.
  • White text on navy shoelaces.
• Each pair was individually packaged for convenience.
• Delivery was completed on schedule, meeting all specifications.

Challenges and Solutions

1. Design Precision:
   • Challenge: Ensuring the logo remained sharp and legible on the shoelaces’ small surface.
   • Solution: A text-only design provided clarity and visual impact.
2. Time Zone Coordination:
   • Challenge: Collaborating across time zones required careful planning.
   • Solution: Clear timelines and regular updates facilitated seamless communication.
3. Unexpected Costs:
   • Challenge: An additional mould fee for logo printing could have caused delays.
   • Solution: Transparent communication and the client’s swift approval minimised disruption.

Outcomes

1. Deliverables:
   • 300 pairs of professionally crafted bespoke shoelaces that perfectly represented the Piranhas Beroun brand.
2. Client Success:
   • Piranhas Beroun’s proactive and innovative approach ensured the project’s success and reinforced their branding strategy.
3. Budget & Timeline:
   • Delivered within budget and on time (19 days) without compromising quality.

Key Takeaways

1. Visionary Clients:
   • Piranhas Beroun’s clear goals and proactive engagement were key to the project’s success.
2. Collaborative Process:
   • Open communication and commitment to quality ensured alignment across all stakeholders.
3. Excellence in Execution:
   • From concept to delivery, this project highlighted the importance of strategic planning and meticulous attention to detail.

Conclusion | Custom Shoelace Production

Piranhas Beroun’s dedication to innovative branding was evident throughout this collaboration. Their ability to envision a product that resonates with their audience, coupled with their focus on quality, made this project immensely rewarding. Gifts Service is honoured to have partnered with such a forward-thinking client.

Are you ready to elevate your branding with bespoke promotional products? Contact Gifts Service today and turn your vision into reality!