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Project Overview
The General Faculty Hospital in Prague partnered with Gifts Service to design and produce 1,000 custom lapel pins featuring their logo. The hospital required precision, quality, and a professional finish for this project, which was intended for distribution among their staff and stakeholders.
The collaboration involved multiple stakeholders, including the hospital’s marketing team, the Gifts Service production unit, and overseas manufacturers. From conceptualisation to delivery, the project demonstrated the power of cohesive teamwork in achieving branding excellence.
Objectives
- Deliver Superior Lapel Pins:
- Produce 1,000 resin-coated lapel pins, each with a 1 cm diameter and a butterfly clasp for secure attachment.
- Include elegant jewellery box packaging for 100 pins.
- Ensure Branding Alignment:
- Create a design with a prominent logo and a clean white border for enhanced visibility.
- Provide Transparent Pricing:
- Offer a clear breakdown of costs, including production, packaging, and transportation.
- Maintain Timely Delivery:
- Deliver within a 19-day timeframe after order confirmation and approval.
Process Timeline
Initial Inquiry & Specification (2 October 2024)
The General Faculty Hospital’s marketing head, Ing. Hana Kmecová, outlined their requirements, including precise dimensions and a focus on durability. Mockups were shared to confirm design specifications and ensure alignment with their branding standards.
Quotation & Approval (3-10 October 2024)
Gifts Service provided a detailed quotation, including:
- Unit price: £0.89 per pin.
- Jewellery box cost: £1.03 per piece.
- Setup fee: £73.40.
- Shipping: £11.10.
The transparent pricing facilitated smooth approval from the hospital’s management.
Design Finalisation (10-15 October 2024)
Two mockup previews were presented, ensuring the logo remained crisp within the resin coating. Minor adjustments to the logo’s white border were implemented to meet the client’s preferences.
Production & Delivery (16-31 October 2024)
- Production adhered to strict quality controls, guaranteeing flawless resin coating and secure butterfly clasps.
- Packaging included individual pouches for 900 pins and jewellery boxes for 100 pins.
- Delivery was completed on schedule, with all specifications met precisely.
Challenges and Solutions
- Design Precision:
- Challenge: Ensuring the logo and white border were clearly visible within a small 1 cm diameter.
- Solution: Repeated testing and adjustments during the design phase ensured a visually appealing result.
- Budget Constraints:
- Challenge: Balancing high-quality production with budget-friendly pricing.
- Solution: Transparent pricing allowed the hospital to manage costs effectively without compromising quality.
- Logistical Coordination:
- Challenge: Aligning production and delivery timelines with the hospital’s internal approval process.
- Solution: Regular communication and status updates ensured smooth coordination.
Outcomes
Deliverables:
1,000 custom-designed resin-coated lapel pins with butterfly clasps and premium packaging for 100 pins.
Client Success:
The General Faculty Hospital praised the professional craftsmanship, efficient communication, and timely delivery. The pins were well-received by staff and stakeholders, enhancing the hospital’s branding.
Budget & Timeline:
The project was completed within budget and delivered in just 19 days, aligning with the client’s expectations.
Key Takeaways
- Clear Communication:
Open and transparent discussions with the client ensured alignment at every step. - Attention to Detail:
The meticulous design and production process delivered a product that exceeded expectations. - Reliability:
Gifts Service’s ability to meet tight deadlines without compromising quality reinforced its reputation as a trusted partner.
Conclusion
The collaboration between the General Faculty Hospital and Gifts Service highlights the power of innovative branding and attention to detail. By delivering high-quality lapel pins tailored to their exact specifications, Gifts Service helped the hospital achieve its branding goals effortlessly.Looking to elevate your promotional efforts with custom products? Contact Gifts Service today and turn your vision into reality!
