Custom Shoelace Production for Piranhas Beroun | Gifts Service

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Project Overview

Piranhas Beroun, a sports club, collaborated with Gifts Service to design and manufacture 300 pairs of custom shoelaces featuring their logo. The project involved coordination with several stakeholders, including the client, an importer (manufacturer), Wendy Zhang from China, and the Gifts Service team. From concept to completion, the focus was on creating high-quality, visually striking shoelaces that aligned with the client’s branding vision.

Custom Shoelace Production

Objectives

  • Deliver Exceptional Custom Shoelaces:
    • 300 pairs with precise dimensions of 120 cm x 1.2 cm.
    • Each pair included one navy and one white shoelace.
  • Explore and Finalise Creative Designs:
    • Option 1: Text-only design featuring “Piranhas.”
    • Option 2: A mix of “Piranhas” text with a fish icon.
  • Achieve Cost Efficiency Without Compromising Quality:
    • Budget: 49.95 Kč per pair, plus setup costs of 1985 Kč.
    • Utilised premium materials and detailed printing methods.

Process Timeline

Initial Inquiry (24 September 2024)

Piranhas Beroun presented a well-defined vision with clear specifications, streamlining the project’s kickoff.

Quotation & Approval (25–27 September 2024)

A detailed cost breakdown and 19-day delivery timeline were provided. Rapid client approval followed, along with requests for design previews to align with branding.

Design Phase (27 September – 3 October 2024)

  • Two design options were presented:
    • text-only or text combined with a fish icon.
  • After assessing material samples and visual clarity, the client opted for the text-only design, reflecting their branding expertise.

Adjustments & Finalisation (3–10 October 2024)

The manufacturer recommended a 150 RMB mould fee for logo printing, which the client approved promptly, ensuring premium quality.

Production & Delivery (10–31 October 2024)

The production met high-quality standards, ensuring flawless navy text on white shoelaces and white text on navy shoelaces. Each pair was packaged individually, and delivery was on time, meeting every requirement.

Custom Shoelace Production

Challenges and Solutions

  • Design Precision:
    • Challenge:Ensuring the logo was clear and sharp on a small scale was critical.
    • Solution: The decision to use a text-only design ensured practicality and visual impact.
  • Time Zone Coordination:
    • Challenge:Managing stakeholders across multiple time zones required precise scheduling.
    • Solution: Clear timelines and regular updates enabled seamless collaboration.
  • Unexpected Costs:
  • A surprise mould fee for logo printing was handled efficiently through transparent communication and swift client approval.

Outcomes

  • Deliverables:
    • 300 pairs of professionally designed shoelaces perfectly aligned with Piranhas Beroun’s branding.
  • Client Success:
    • Piranhas Beroun’s strategic branding approach contributed to the project’s success, showcasing their dedication to excellence.
  • Budget & Timeline:
    • Delivered within budget and on time, with no compromise on quality.

Key Takeaways

  • Visionary Clients:
    • Piranhas Beroun’s clear goals and proactive engagement played a vital role in the project’s success.
  • Collaborative Process:
    • Open communication and shared dedication to quality ensured alignment across all stakeholders.
  • Excellence in Execution:
    • From concept to delivery, the project highlighted the power of thoughtful planning and meticulous attention to detail.

Conclusion

Piranhas Beroun’s commitment to innovative branding was evident in their approach to this project. Their ability to envision a product that resonates with their audience and their dedication to quality made this collaboration immensely rewarding. Gifts Service is proud to have partnered with such forward-thinking clients and to have delivered a product that enhances their marketing strategy.

Ready to elevate your branding with custom promotional products? Contact Gifts Service today to bring your vision to life!

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